Hassan, Editor, Search Engine Basics

Hassan

Editor, Search Engine Basics

  • 8 years of hands-on SEO and technical search work
  • Runs original crawl and log-file experiments on live sites

I started in search in 2018 and have spent most of that time on the technical side: crawl budget, log files, indexing diagnostics, and the gap between what a tool reports and what a search engine actually did.

Search Engine Basics exists because most explanations of how search works are either vendor marketing or a summary of another summary. The site is written the other way round — from search engines’ own documentation, from published papers, and from experiments run on sites I control and can measure.

Corrections are welcome and are published on the page they affect. The editorial policy sets out how sourcing and review work.

Articles written